Project
OLIVE YOUNG GLOBAL
Driving Global Awareness for OLIVE YOUNG's Spring Sale Through Affiliate & Mega Influencer Content
Client
Year
2026
the who
Driving Global Awareness for OLIVE YOUNG's Spring Sale Through Affiliate & Mega Influencer Content
the what
The campaign focused on promoting OLIVE YOUNG Global's Spring Sale by having creators curate personalized Spring Sale hauls. Creators highlighted hero products across skincare, makeup, hair care, and wellness while sharing why each item was a personal favorite. Content included product recommendations, authentic testimonials, texture reviews, repurchase mentions, viral product callouts, and clear shopping CTAs.
the when
Spring Sale 2026, promoting the sale period leading up to March 7th.
the where
Instagram and TikTok, with traffic directed to OLIVE YOUNG Global.
the why
OLIVE YOUNG Global wanted to drive awareness, interest, and purchase consideration for products available during its Spring Sale. The goal was to position the sale as both trend-driven and trusted by combining large-scale influencer awareness with affiliate creators who could drive stronger shopping intent.
the how
BAZZAAL activated a mix of top OLIVE YOUNG affiliates and mega K-beauty influencers to balance reach, credibility, and conversion-driven storytelling. Creators curated their own product hauls and shared personal testimonials around why they loved each item. Although multiple products were featured in each video, creators consistently reinforced that all products were available on OLIVE YOUNG Global, making the shopping journey simple and accessible for international customers. The campaign used personalized creator hauls, authentic product testimonials, multi-category product curation, cross-posting across Instagram and TikTok, clear Spring Sale CTAs, and affiliate-driven product education.
the result
10
creators
6.8M+
reach
7.27M+
views
107.3K+
likes
500+
comments
3.5K+
shares
7K+
saves
$177M+
EMV
Featured Creators
The BAZZAAL Edge
More than a year of joint campaign data with OLIVE YOUNG Global gave BAZZAAL a working map of which affiliate creators convert in which categories. For this campaign, mega influencers were intentionally cast as a reach layer and OLIVE YOUNG affiliates as a conversion layer, allowing a single program to lift both awareness and shopping intent rather than trading one for the other.
Key Learnings
A mix of top OLIVE YOUNG affiliates and mega K-beauty influencers effectively balanced conversion-driven trust with large-scale awareness. Affiliate creators delivered stronger shopping intent through detailed product breakdowns and clear CTAs, while cross-posting to both Instagram and TikTok boosted overall awareness and engagement. Creator-led haul content worked well because it made the Spring Sale feel curated, personal, and easy to shop.
Strategic Takeaway
