Project
CLIO
Driving Viral Awareness for CLIO Through Creator-Led Amazon Prime Day Content
Client
Year
2026
the who
CLIO partnered with BAZZAAL to support its Amazon Prime Day promotion through a paid influencer campaign. BAZZAAL activated K-beauty and beauty creators who could introduce CLIO products through authentic, platform-native content.
the what
The campaign focused on promoting CLIO products during Amazon Prime Day through creator-led TikTok content. Creators shared product tutorials, personal recommendations, beauty routines, and product benefit breakdowns to drive awareness and purchase consideration.
the when
July 2025, during the Amazon Prime Day promotional period.
the where
TikTok, with traffic directed toward Amazon.
the why
CLIO wanted to increase visibility and shopping intent around its Amazon Prime Day promotion while keeping the content authentic and engaging for beauty audiences. Rather than creating content that felt overly promotional, the campaign aimed to make CLIO products feel naturally integrated into creators' beauty routines
the how
BAZZAAL managed paid creator collaborations and guided content direction around high-performing short-form formats. The strongest-performing content used voice-over storytelling, in-video captions, strong opening hooks, tutorial-style product demonstrations, relatable beauty routines, and soft-sell product storytelling. Content that felt personal, educational, and native to TikTok performed better than content with overt promotional messaging.
the result
885K+
views
56.7K+
likes
122
comments
408
shares
57K+
total engagements
Featured Creators
The BAZZAAL Edge
Amazon Prime Day gave CLIO only a short promotional window, which left no room to test what would land on TikTok. Drawing on BAZZAAL's retention data across past K-beauty TikTok campaigns, the team directed creators toward voice-over storytelling, on-screen captions, and tutorial-style demonstrations from the start — the format that ultimately produced an 823K-view breakout from @yoojiuen and pulled the rest of the slate above benchmark.
Key Learnings
Voice-over and in-video captions clearly outperformed silent or BGM-only content. Relatable formats such as GRWMs, tutorials, and personal storytelling performed better than overly curated or purely aesthetic content. Strong hooks helped retain viewers and encouraged engagement, and soft-sell product storytelling outperformed overt promotional messaging.
Strategic Takeaway
