Project
HINCE
Bringing a Mood-Driven Korean Makeup Brand to U.S. Audiences
Client
the who
HINCE partnered with BAZZAAL to build U.S. brand awareness through a monthly creator seeding campaign. HINCE is a Korean makeup brand that positions itself as a mood-narrative brand, known for bold, rich color options.
the what
The campaign highlighted HINCE's lip tints, eyeshadow palettes, and foundation products through full-face makeup content that exclusively featured HINCE products. The goal was to showcase the brand's visual identity and aesthetic through creator-led content.
the where
Instagram (posts, videos, and stories)
the why
HINCE wanted to establish brand awareness in the U.S. and grow its global account following through creator content that authentically represented its mood-driven aesthetic.
the how
BAZZAAL ran a monthly seeding campaign activating creators to produce full-face makeup content using exclusively HINCE products. The campaign focused on video-forward content to showcase the brand's color range and visual identity.
the result
